Strategy meets
execution.
17+ years building, scaling, and governing software development, managed services, ITSM/NOC, and consulting capabilities across enterprise and multinational environments.
A career built at the intersection of business and technology.
Strategic business and digital transformation leader with a proven track record translating strategy into execution — establishing new business streams, optimizing operating models, and leading cross-functional teams to deliver measurable commercial and operational impact.
Deep expertise in digital services, governance, and technology leadership to drive sustainable growth and execution excellence at scale — across enterprise, government, and multinational environments in the Kingdom and the broader MEA region.
Selected roles.
- 2025 — PresentConsultant, Business & Digital ServicesIndependentRiyadh, KSA
- 2024 — 2025Chief Strategy OfficerJawraaRiyadh, KSA
- 2024 — 2025Sr. Director, EPMO & Digital TransformationJawraaRiyadh, KSA
- 2021 — 2024Director of Commercial Digital ApplicationsRed Bull MOBILERiyadh, KSA
- 2021 — 2023Head of Digital Services / ConsultantJawraaRiyadh, KSA
- 2018 — 2021Service ManagerBritish Telecom Al SaudiaRiyadh, KSA
- 2012 — 2018IT Services Centre Team LeaderBritish Telecom Al SaudiaRiyadh, KSA
Outcomes that moved the numbers.
Established enterprise services governance and EPMO frameworks.
Led delivery of a mission-critical LMS for a large government defense entity.
Led the Red Bull MOBILE MVNO launch across all digital channels in Saudi Arabia.
Digital marketing platform adoption drove +280% YoY engagement and +30M SAR cost saving.
First Cisco partner in the Middle East to execute the Sales Service Renewal digital transformation.
Cloud services program improved scalability 200% and reduced downtime 1000% YoY.
Let's build something.
Available for advisory engagements, digital transformation programs, and executive consulting across KSA and the MEA region.